Purple Green is an ecuadorian chocolate brand based in Melbourne. The brand purpose is to bring an organic, premium product to Australia. The first 3 flavors were chosen based on ingredients that won't lose their main characteristics in the exportation process *which can take up to 2 months to get to Melbourne.
The Brand identity is based on a colorful and stylized aesthetics with a local influence and a more modern/international design perspective and art direction, the packaging design is made to be seen as a natural and premium product; with clean, flat, eroded illustrations that depict the fruits and main ingredients used, and also a clean design structure and typography so buyer attention is focused on the art.
